KBM Franchising | Franchise Recruitment Support

Who it's for

Built for franchisors from pre-launch to 30 units

The sweet spot for KBM is franchisors who are actively generating enquiries but don't yet have the internal resource or process to convert them consistently. If you're growing and recruitment is consuming time it shouldn't, this is for you.

Pre-launch & new

Getting your first enquiries right

First impressions matter. KBM helps you respond professionally and filter seriously from day one, before bad habits form.

Early stage · 1–10 units

Building a repeatable process

You're still doing everything yourself. KBM takes the early pipeline off your plate so you can focus on running and growing the network.

Growing · 10–30 units

Protecting your time as you scale

Enquiries are coming in but too many aren't converting. Your time is pulled in too many directions. KBM brings structure to the pipeline so the right candidates reach you and the wrong ones don't.

The problem

Most franchisors don't have a lead problem

They have a process problem. Enquiries arrive, brochures go out, and weeks pass. The candidates who were genuinely interested have moved on. The ones still in the pipeline probably shouldn't be. And the franchisor is none the wiser until another month has gone by with nothing signed.

Slow first response

Good candidates don't wait. When nobody owns first contact, warm enquiries go cold quickly.

Weak-fit conversations

Too much time spent with people who are still researching franchising generally rather than buying seriously.

No screening structure

The same exploratory conversation gets repeated over and over. Capital, timeline, motivation. Without a consistent filter.

Fragmented focus

It's not just the hours. It's the context-switching while trying to run and grow a franchise network at the same time.

100

Enquiries per franchisee

Industry average: 100 leads to sign one franchisee. A 1% overall conversion rate.

48hrs+

Typical first response time

Most franchisors take 48 hours or more to respond. By then, good candidates have moved on.

4x

Conversion uplift

Structured specialist processes convert at 5%+ versus the 1.1% all-channel average.

Lead-to-franchisee conversion rate by approach

The difference a structured process makes to the same volume of enquiries

No structured process ~1%

1%

All-channel industry average 1.1%

1.1%

Structured process with consistent follow-up 3-5%

3-5%

Specialist-led recruitment with active nurturing 5%+

5%+

Sources: FranConnect Franchise Sales Index / Ashtons Franchise Consulting / iFranchise Group / Franchise Performance Group. Conversion rates vary by sector, franchise fee level and marketing activity. These figures represent industry-observed benchmarks.

Included at 3 months: Free lead generation analysis

KBM improves what happens to every enquiry that arrives. Faster response, more consistent contact, better qualification. The 3-month analysis goes a step further, reviewing the quality and source of those enquiries. Because even a well-run process has a ceiling if the leads coming in are low intent, poorly targeted or driven by the wrong messaging. The analysis covers enquiry sources, portal profiles and messaging, prospectus content and landing page performance, giving franchisors a clear picture of what is working and where to improve.

Where KBM fits

The right expertise, without the overhead

Growing franchisors don't always need another hire. They need specialist support that lets them stay lean, stay focused, and keep the pipeline moving. KBM fits the gaps that slow recruitment down, whatever shape those gaps take.

New launch

You want to get it right from day one

First enquiries set the tone for your entire recruitment process. Getting them handled properly from the start builds better habits, better candidates, and a process that scales.

KBM builds the process with you and runs it from enquiry one.

Founder-led

You're wearing too many hats

You're running the business, supporting existing franchisees, and trying to recruit new ones at the same time. Something always slips. Usually it's the early pipeline.

KBM takes the pipeline off your plate so you focus on running the network.

Stretched team

Your team is multi-role and overstretched

Recruitment sits with someone who's also handling operations, marketing or admin. It gets done, but inconsistently, and without the franchise sales expertise it needs.

KBM adds specialist resource without adding headcount.

Sales director

You want to focus on closing, not qualifying

Your time is most valuable in the commercial conversation: the discovery call, the close. Not spent on early-stage enquiries that may never go anywhere.

KBM handles qualification and hands you candidates who are ready to talk.

Consistency gap

Your process works sometimes, but not reliably

Some enquiries get followed up quickly, others don't. Some candidates are well qualified, others aren't. The outcome depends on who's handling it and when.

KBM brings a defined process that runs the same way every time.

Transition

You've lost the person who handled it

A staff change has left a gap in your recruitment process. You need cover quickly without committing to a long recruitment process for a permanent hire.

KBM steps in immediately, no onboarding lag, no hiring risk.

How it works

A process built to turn enquiries into franchisees

At every level, the work starts the same way: a defined sequence that gets the right candidates to you and the wrong ones filtered out. How far KBM stays involved beyond that depends on which tier you're on.

01

Enquiry response

New enquiries are acknowledged promptly and triaged properly. No more sitting in an inbox until you find time.

02

The KBM Way

Once an enquiry arrives, The KBM Way begins. A structured sequence of contact attempts across multiple channels, applied consistently to every candidate until a response is obtained. Nothing is left to chance, nothing falls through the gaps, and no candidate goes cold through lack of effort.

03

Qualification call

A structured qualification call covers motivation, available capital, timeline and overall fit. Run by someone who knows what good looks like.

04

Candidate summary

Only candidates who meet your core criteria move forward, with clear notes and context so you're fully briefed before you even pick up the phone.

05

Your handover

You step in when the conversation is commercial and brand-specific, not exploratory. Your time, protected.

06

Ongoing pipeline involvement Management & Partnership

For Management and Partnership clients, KBM stays involved beyond handover: following up with candidates, keeping warm prospects alive, tracking pipeline progress and running fortnightly check-ins.

07

Through to the close Partnership only

For Partnership clients, KBM stays involved through discovery, decision and close. Supporting candidates through business plan preparation, signposting funding routes and providing recruitment strategy input throughout.

What you actually receive

The work, not just a description of it

Every qualified candidate generates a written summary. Every two weeks a pipeline update lands in your inbox. Here is exactly what those documents look like.

Candidate Summary

This is what reaches your diary. Every candidate KBM qualifies arrives with a written summary covering their background, capital position, motivation, fit scores and a clear recommendation, so your first conversation is commercial, not exploratory.

See exactly what you receive

Fortnightly Pipeline Update

Every two weeks, a structured report lands in your inbox. Every candidate accounted for, every contact attempt logged, the pipeline picture in full. You never have to ask what is happening. It is already in writing before you think to wonder.

See exactly what you receive

Packages

Three ways to work with KBM

Each tier offers the same core process. The difference is how far KBM stays involved beyond handover. Pricing is fixed monthly and confirmed at the diagnostic based on your enquiry volume and setup.

Support

£950

per month · no success fee

The full KBM qualification process. Every enquiry handled, every viable candidate properly qualified and handed over to you ready for a commercial conversation.

Prompt response to every new enquiry
The KBM Way candidate contact programme
Structured qualification calls
Written candidate summary per qualified candidate
Fortnightly pipeline update
Handover when a candidate is ready
Free lead generation analysis at 3 months

Get started →

Find out exactly where your pipeline is losing candidates.

A focused conversation covering how your recruitment currently runs, where candidates are dropping off and what a structured process would change. Most franchisors come away with a clear picture of the problem and a straightforward decision about whether KBM is the right solution.

If after the initial 3-month term the process is not improving your pipeline, you simply do not continue. No long-term commitment, no awkward conversation.

Already know you want to get started? Fill in the form below and say so. We will skip straight to the conversation that matters.

Thanks. Nathan will be in touch shortly to arrange your diagnostic.

About KBM Franchising

Franchise recruitment from someone who's done it

Nathan Mayhew has spent over 7 years working inside franchise sales, recruiting franchisees across logistics, recruitment, care, commercial cleaning, home services and more. That experience spans pre-launch franchisors finding their very first franchisee through to growing networks managing multiple recruitment pipelines at once.

Nathan works directly with every client. That's the point. You're not handed to a junior or lost in a team. KBM is newly independent, built on over 7 years inside franchise sales teams at brands including Driver Hire. This isn't a new service. It's an experienced specialist who has decided to do this properly on their own terms.

The name KBM comes from something personal. The initials belong to Nathan's son, a reminder of why building something sustainable matters.

Nathan Mayhew, Founder of KBM Franchising

7+

Years of franchise sales experience

10+

Franchise sectors worked across

Pre-launch to 30 units

The sweet spot where KBM makes the most difference

FAQ

Common questions

The questions franchisors most commonly ask before getting started.

How long am I committing to? +

All arrangements start with a 3-month initial term, then continue on a rolling monthly basis with 30 days' notice. The initial term gives enough time to implement the process properly and for both sides to see meaningful results.

How does the success fee work? +

The success fee applies to the Partnership tier and is agreed upfront before anything starts. The exact percentage sits within a 10-20% range and is determined by your franchise fee level and the scope of involvement agreed, both of which are confirmed at the diagnostic. It becomes payable when the franchise agreement is signed and the franchise fee has been received by you. There are no surprises and no ambiguity on either side.

How quickly will I see results? +

The process improvements are visible quickly. Response times, qualification consistency and pipeline structure typically improve within the first few weeks. Signed franchisees take longer and depend on your enquiry volume, your franchise fee level and how quickly candidates move through their own decision process. KBM won't promise a franchisee by a certain date, but it will make sure no good candidate is lost to a slow or inconsistent process.

How does KBM handle candidate data? +

All candidate data is managed within KBM's own secure CRM throughout the duration of the arrangement. This ensures consistent, accurate reporting regardless of what internal systems you use. The data is yours throughout. You receive candidate summaries as they are produced and a full export of all data upon termination of the arrangement. KBM then deletes its copy. All data is handled in accordance with UK GDPR. KBM is registered with the Information Commissioner's Office (ICO) and candidate data is used solely for the purpose of managing your franchise recruitment pipeline.

How are candidates contacted and will they know it's not coming directly from us? +

On the Support and Management tiers, KBM contacts candidates transparently as a specialist working on your behalf. Candidates are told they are speaking with KBM Franchising, who handle recruitment for your brand. This is increasingly common and most candidates have no issue with it. On the Partnership tier, KBM operates as a full extension of your team: using your email domain, your branding and your tone of voice throughout. To the candidate, every interaction looks and feels entirely internal. The setup for this is straightforward and agreed as part of onboarding. Whichever tier you are on, you see every enquiry as it arrives and nothing happens without your awareness.

Leads are coming in. The right ones aren't getting through.