The bit between enquiry and franchisee. That's where KBM works.

Leads are coming in. The right ones aren't getting through.

You don't need more leads. You need a better process for the ones you already have. Every franchisor is fishing the same pond - KBM is how you convert more of what comes out of it.

Founded by Nathan Mayhew: 13 years in sales, with 5+ dedicated to franchise recruitment across pre-launch, growing and established networks including Driver Hire.

Not sure where to start? A free 30-minute diagnostic call covers where your recruitment is losing candidates and what a structured process would change.

Start with a free diagnostic See how it works

Who it's for

Built for franchisors from pre-launch to 30 units

The sweet spot for KBM is franchisors who are actively generating enquiries but don't yet have the internal resource or process to convert them into franchisees consistently. If you're growing and franchise recruitment is consuming time it shouldn't, this is for you.

Pre-launch & new

Getting your first enquiries right

First impressions matter. KBM helps you respond professionally and filter seriously from day one, before bad habits form.

Early stage · 1–10 units

Building a repeatable process

You're still doing everything yourself. KBM takes the early pipeline off your plate so you can focus on running and growing the network.

Growing · 10–30 units

Protecting your time as you scale

Enquiries are coming in but too many aren't converting. Your time is pulled in too many directions. KBM brings structure to the pipeline so the right candidates reach you and the wrong ones don't.

The problem

Most franchisors don't have a lead problem

They have a process problem. Enquiries arrive, brochures go out, and weeks pass. The candidates who were genuinely interested have moved on. The ones still in the pipeline probably shouldn't be. And the franchisor is none the wiser until another month has gone by with nothing signed.

If you've tried outsourced recruitment before and it didn't deliver, the problem probably wasn't outsourcing. It was a model built around generating activity rather than converting the right candidates. KBM is built around one thing: receive, control, qualify, convert.

Slow first response

Good candidates don't wait. When nobody owns first contact, warm enquiries go cold quickly.

Weak-fit conversations

Too much time spent with people who are still researching franchising generally rather than buying seriously.

No screening structure

The same exploratory conversation gets repeated over and over. Capital, timeline, motivation. Without a consistent filter.

Fragmented focus

It's not just the hours. It's the context-switching while trying to run and grow a franchise network at the same time.

01
Receive
Every enquiry acknowledged promptly, nothing left sitting in an inbox
02
Control
Consistent process, consistent follow-up, nothing falling through the gaps
03
Qualify
Capital, timeline, motivation, skills and experience. Structured calls that filter for real suitability
04
Convert
The right candidates reach you ready for a commercial conversation
100
Enquiries per franchisee
Industry average: 100 leads to sign one franchisee. A 1% overall conversion rate.
48hrs+
Typical first response time
Most franchisors take 48 hours or more to respond. By then, good candidates have moved on.
4x
Conversion uplift
Structured specialist processes convert at 5%+ versus the 1.1% all-channel average.
Lead-to-franchisee conversion rate by approach
The difference a structured process makes to the same volume of enquiries
No structured process ~1%
1%
All-channel industry average 1.1%
1.1%
Structured process with consistent follow-up 3-5%
3-5%
Specialist-led recruitment with active nurturing 5%+
5%+

Sources: FranConnect Franchise Sales Index / Ashtons Franchise Consulting / iFranchise Group / Franchise Performance Group. Conversion rates vary by sector, franchise fee level and marketing activity. These figures represent industry-observed benchmarks.

Included at 3 months: Free lead generation analysis

KBM improves what happens to every enquiry that arrives. Faster response, more consistent contact, better qualification. The 3-month analysis goes a step further, reviewing the quality and source of those enquiries. Because even a well-run process has a ceiling if the leads coming in are low intent, poorly targeted or driven by the wrong messaging. The analysis covers enquiry sources, portal profiles and messaging, prospectus content and landing page performance, giving franchisors a clear picture of what is working and where to improve.

Where KBM fits

The right expertise, without the overhead

Growing franchisors don't always need another hire. They need specialist support that lets them stay lean, stay focused, and keep the pipeline moving. KBM fits the gaps that slow recruitment down, whatever shape those gaps take.

New launch
You want to get it right from day one

First enquiries set the tone for your entire recruitment process. Getting them handled properly from the start builds better habits, better candidates, and a process that scales.

KBM builds the process with you and runs it from enquiry one.
Founder-led
You're wearing too many hats

You're running the business, supporting existing franchisees, and trying to recruit new ones at the same time. Something always slips. Usually it's the early pipeline.

KBM takes the pipeline off your plate so you focus on running the network.
Stretched team
Your team is multi-role and overstretched

Recruitment sits with someone who's also handling operations, marketing or admin. It gets done, but inconsistently, and without the franchise sales expertise it needs.

KBM adds specialist resource without adding headcount.
Sales director
You want to focus on closing, not qualifying

Your time is most valuable in the commercial conversation: the discovery call, the close. Not spent on early-stage enquiries that may never go anywhere.

KBM handles qualification and hands you candidates who are ready to talk.
Consistency gap
Your process works sometimes, but not reliably

Some enquiries get followed up quickly, others don't. Some candidates are well qualified, others aren't. The outcome depends on who's handling it and when.

KBM brings a defined process that runs the same way every time.
Transition
You've lost the person who handled it

A staff change has left a gap in your recruitment process. You need cover quickly without committing to a long recruitment process for a permanent hire.

KBM steps in immediately, no onboarding lag, no hiring risk.

How it works

A process built to turn enquiries into franchisees

The work starts the same way for every client: a defined sequence that gets the right candidates to you and the wrong ones filtered out. How far KBM stays involved beyond handover depends on which tier you're on.

01

Enquiry response

New enquiries are acknowledged promptly and triaged properly. No more sitting in an inbox until you find time.

02

The KBM Way

Once an enquiry arrives, The KBM Way begins. A structured sequence of contact attempts across multiple channels, applied consistently to every candidate until a response is obtained. Nothing is left to chance, nothing falls through the gaps, and no candidate goes cold through lack of effort.

03

Qualification call

A structured qualification call covers motivation, available capital, timeline and overall fit. Run by someone who knows what good looks like.

04

Candidate summary

Only candidates who meet your core criteria move forward, with clear notes and context so you're fully briefed before you even pick up the phone.

05

Your handover

Candidates who meet your criteria are handed over with full notes and context, so you step in when the conversation is commercial and brand-specific, not exploratory. Candidates who aren't yet ready don't get dropped - they move into a structured nurturing track, kept warm until the time is right.

06

Through to the close Partnership only

Partnership clients get full end-to-end involvement through discovery, decision and close. Supporting candidates through business plan preparation, signposting funding routes and providing recruitment strategy input throughout.

What you actually receive

The work, not just a description of it

Every qualified candidate generates a written summary. Every two weeks a pipeline update lands in your inbox. Here is exactly what those documents look like.

Candidate Summary

This is what reaches your diary. Every candidate KBM qualifies arrives with a written summary covering their background, capital position, motivation, fit scores and a clear recommendation, so your first conversation is commercial, not exploratory.

See exactly what you receive

Fortnightly Pipeline Update

Every two weeks, a structured report lands in your inbox. Every candidate accounted for, every contact attempt logged, the pipeline picture in full. You never have to ask what is happening. It is already in writing before you think to wonder.

See exactly what you receive

Packages

Two ways to work with KBM

Both tiers run the same structured process. The difference is how far KBM stays involved after handover. Monthly fee confirmed at your diagnostic based on your enquiry volume and setup.

Franchise Sales Pipeline
Management

For franchisors who are confident in their own closing ability but need more qualified opportunities reaching them consistently.

From £1,100 / month
No success fee

Every candidate assessed by a specialist who knows what a serious franchisee looks like. The right conversations reach you. Everything else is handled.

  • Instant enquiry acknowledgement
  • Personal response within 4 working hours
  • The KBM Way multi-channel contact programme
  • Structured qualification calls
  • Written candidate summary per qualified candidate
  • Fortnightly pipeline activity update
  • Fortnightly check-in call
  • Clean handover when a candidate is ready
  • Free lead generation analysis at 3 months
Book a diagnostic
Full End-to-End Franchise Sales
Partnership

For franchisors who want specialist expertise alongside them from first enquiry right through to signed agreement.

From £2,000 / month
+ 10% success fee (min. £2,000 per signing)

Full specialist involvement from first enquiry to signed agreement. KBM stays in the room through every stage - qualifying, nurturing, supporting candidates through their decision, and seeing it through to close.

  • Everything in Management
  • Active involvement through discovery, decision and close
  • Warm prospect and long-term nurturing
  • Candidate support through business plan preparation
  • Signposting funding routes where relevant
  • Recruitment strategy input and performance insight
  • Ongoing lead generation analysis and recommendations
Book a diagnostic

All arrangements start with a 3-month initial term, then continue monthly with 30 days notice. Success fee applies to the Partnership tier only: 10% of the franchise fee received, with a minimum of £2,000 per signing. Agreed upfront before anything starts.

Prefer a lower fixed fee with a success component? Raise it at your diagnostic. Get in touch to discuss.

Free diagnostic

Find out exactly where your pipeline is losing candidates.

A focused conversation covering how your recruitment currently runs, where candidates are dropping off and what a structured process would change. Most franchisors come away with a clear picture of the problem and a straightforward decision about whether KBM is the right solution.

If after the initial 3-month term the process is not improving your pipeline, you simply do not continue. No long-term commitment, no awkward conversation.

Already know you want to get started? Fill in the form below and say so. We will skip straight to the conversation that matters.

Or call Nathan directly on 07576 829 679

Thanks. Nathan will be in touch shortly to arrange your diagnostic.

About KBM Franchising

Franchise recruitment from someone who's done it

Nathan Mayhew has spent over 5 years working inside franchise sales teams, recruiting franchisees across logistics, recruitment, care, commercial cleaning, home services and more. That experience spans pre-launch franchisors finding their very first franchisee through to growing networks managing multiple recruitment pipelines at once, built on a 13-year sales career across multiple disciplines.

Nathan works directly with every client. That's the point. You're not handed to a junior or lost in a team. KBM is newly independent, built on years inside franchise sales teams at brands including Driver Hire and within multi-brand franchise consultancies. This isn't a new service. It's an experienced specialist who has decided to do this properly on their own terms.

The name KBM comes from something personal. The initials belong to Nathan's son, a reminder of why building something sustainable matters.

Nathan Mayhew, Founder of KBM Franchising
13+
Years in sales across multiple disciplines
5+
Years dedicated to franchise recruitment
Pre-launch to 30 units
The sweet spot where KBM makes the most difference

What people say

Don't take our word for it

I worked directly with Nathan for over two years and consistently found him to be highly capable and dependable. He works very effectively on his own initiative, building rapport and trust with new prospects quickly and naturally. Nathan asks intelligent, well-judged questions that demonstrate a genuine desire to understand people and their motivations for owning a business. He is structured, organised, and highly systematic in his approach, which means he delivers consistently strong outcomes while maintaining a professional and engaging manner. Nathan was instrumental in recruiting franchisees for Driver Hire.

Graham Duckworth Franchise Sales Director, Driver Hire

FAQ

Common questions

The questions franchisors most commonly ask before getting started.

How long am I committing to? +
All arrangements start with a 3-month initial term, then continue on a rolling monthly basis with 30 days' notice. The initial term gives enough time to implement the process properly and for both sides to see meaningful results.
How does the success fee work? +
The success fee applies to the Partnership tier and is agreed upfront before anything starts. It is 10% of the franchise fee received on each signed agreement, with a minimum of £2,000 per signing regardless of franchise fee level. It becomes payable when the franchise agreement is signed and the franchise fee has been received by you. There are no surprises and no ambiguity on either side.
How quickly will I see results? +
The process improvements are visible quickly. Response times, qualification consistency and pipeline structure typically improve within the first few weeks. Signed franchisees take longer and depend on your enquiry volume, your franchise fee level and how quickly candidates move through their own decision process. KBM won't promise a franchisee by a certain date, but it will make sure no good candidate is lost to a slow or inconsistent process.
How does KBM handle candidate data? +
All candidate data is managed within KBM's own secure CRM throughout the duration of the arrangement. This ensures consistent, accurate reporting regardless of what internal systems you use. The data is yours throughout. You receive candidate summaries as they are produced and a full export of all data upon termination of the arrangement. KBM then deletes its copy. All data is handled in accordance with UK GDPR and candidate data is used solely for the purpose of managing your franchise recruitment pipeline.
How are candidates contacted and will they know it's not coming directly from us? +
This is agreed at onboarding based on your preference. Some clients prefer KBM to contact candidates transparently as a specialist working on their behalf, which is increasingly common and most candidates have no issue with. Others prefer a white label approach where all candidate communications come from their own email domain and brand, so every interaction feels entirely internal. Either way the process is identical and the setup is straightforward. Whichever approach you choose, you see every enquiry as it arrives and nothing happens without your awareness.